Semrush offers four main subscription tiers, each built for different business sizes and SEO needs
Semrush is a software platform for search engine optimization, content marketing, and competitive research. The company publishes its pricing on their website, organized into four subscription levels: Business, Professional, Business, and Enterprise. Each tier unlocks different numbers of projects, keywords you can track, and reports you can run per month. The cost varies based on annual or monthly billing, and Semrush offers a free trial period so you can test the platform before committing to a paid plan.
The pricing page shows real-time costs and what each plan includes. You can compare features side by side, see which tools are available at each level, and choose monthly or annual payment. Annual plans typically cost less per month than paying month-to-month, though the full year amount is due upfront.
Key Takeaways
- Semrush has four paid tiers plus a free version, with costs ranging from entry-level to enterprise depending on your business size and tracking needs.
- Annual billing costs less per month than monthly billing, but you pay the full year upfront rather than spreading payments across twelve months.
- Each plan tier includes a set number of projects, tracked keywords, and monthly reports; higher tiers unlock more of each.
- The free trial lets you test the platform and its tools before you decide whether to pay for a subscription.
- Semrush's pricing page shows current costs, feature comparisons, and billing options all in one place.
What each subscription tier includes
The entry-level plan is designed for freelancers and small businesses running a handful of SEO projects. It includes a limited number of projects, a set monthly keyword tracking limit, and access to core tools like site audits and competitor analysis. You can generate reports, but the number of reports per month is capped.
The mid-tier plan adds more projects, higher keyword tracking limits, and additional report generation. It is built for marketing teams or agencies managing multiple client accounts. The professional tier sits between mid-level and enterprise, offering even higher limits and more advanced features like API access for some users.
The Enterprise plan is custom-priced and designed for large organizations. You work with a Semrush account manager to set up the plan, and pricing depends on your specific needs—number of users, projects, keywords, and integrations. Enterprise customers often receive dedicated support and custom reporting options.
Annual versus monthly billing
Semrush offers both monthly and annual payment options. Monthly billing charges you each month and lets you cancel anytime, but the per-month cost is higher. Annual billing requires you to pay the full year upfront, usually at a discount of 20 to 30 percent compared to the monthly rate.
If you choose annual billing, the charge hits your card once per year on your renewal date. If you cancel before the year ends, most plans do not offer refunds for unused months. Check Semrush's cancellation policy on their website before you commit to annual billing if you think you might need to stop mid-year.
Free trial and testing before you pay
Semrush offers a free trial that gives you access to the platform for a limited time without a credit card. The trial period lets you explore the tools, run sample audits, and see whether the platform fits your workflow before you decide to pay.
During the trial, you can test core features like site audits, keyword research, and competitor analysis. The trial does not include all features of a paid plan, but it covers enough to let you decide whether Semrush is worth the cost for your business.
How to view current pricing and compare plans
Semrush publishes its pricing page on their website, where you can see real-time costs for each tier. The page includes a comparison table showing which features are included at each level, how many projects and keywords each plan supports, and the number of reports you can generate per month.
You can toggle between monthly and annual billing on the pricing page to see the cost difference. The page also shows any current promotions or discounts. If you have questions about which plan fits your needs, Semrush offers a chat option on the pricing page to speak with a sales representative.
What to consider when choosing a plan
Start by counting how many websites or projects you need to track. If you manage one or two sites, an entry-level plan may be enough. If you run an agency or manage multiple client accounts, a mid-tier or professional plan gives you more projects and higher keyword limits.
Next, think about how many keywords you need to track each month. Keyword tracking is one of the main limits across tiers—higher plans let you monitor more keywords. If you plan to track hundreds of keywords across multiple sites, a higher tier will prevent you from hitting your monthly limit.
Finally, consider whether you need advanced features like API access, white-label reports, or dedicated support. These are typically available only on professional and enterprise plans. If you only need basic SEO audits and competitor research, a lower tier may be sufficient.
Frequently Asked Questions
Can I switch plans after I subscribe?
Yes. You can upgrade or downgrade your plan at any time through your account settings. If you upgrade mid-month, you pay a prorated amount for the remainder of the month. If you downgrade, the change usually takes effect on your next renewal date.
Does Semrush offer discounts for annual billing?
Yes. Annual plans typically cost 20 to 30 percent less per month than monthly billing, though the full year amount is due upfront. Check the pricing page to see the exact discount for each tier.
What happens if I cancel my subscription?
Your access ends on your renewal date. If you paid for annual billing, Semrush typically does not refund unused months. If you paid monthly, you can cancel anytime and your access stops at the end of that billing period.
Is there a free version of Semrush?
Semrush offers a free trial with limited access to tools, but there is no permanent free plan. After the trial ends, you must subscribe to a paid plan to continue using the platform.
Can I add more users to my account?
Yes. Most paid plans allow you to add team members. The number of users included varies by tier, and you may pay extra for additional users beyond the plan limit. Check your plan details on the pricing page for user limits.